PROGRAM PBS 2027
What did the PBS 2026 programme look like
23 March 2026, Křižík Pavilions, Prague Exhibition Grounds Holešovice
The largest showcase of beverage trends, brands and know-how in Central Europe — all in one place, in one day.
Prague Bar Show 2026 is not just a trade fair. It is a full day of open debates, panel discussions and real-life operational experience.
4 pavilions
22 talks & panel discussions, 45 guests
1 day focused on the reality of gastro business
150 exhibiting brands, 7,000 m² expo area

Topics
Business & Operations
Hotel Bar
Tips
Germany
Low-ABV
Thrive & Expand
Beverages & Categories
Beverages & Categories
Non-Alcoholic Beer / Craft Beer
Cider
Kombucha
Wine
Spritz
Coffee & Tea
People & Culture
Women in Gastro
Drink Spiking
Guest Experience
A Bar Is Not Instagram
AI & Technology
AI: Threat or Gamechanger
AI in Gastro
Enzymes
Program stages
12:00–12:45
Women in Gastro – Respect, Performance & Operational Reality
Stage E
Panel Discussion
Guests:
Iveta Fabešová – IF Chocolate
Sierra Holanová – Katchi restaurant & bar
Ave – Stůl Jana Punčocháře
Gastronomy is a performance-driven environment.
Speed. Discipline. Pressure. Three strong personalities openly share real situations from the kitchen and from business.
Moments when they had to defend their decisions. When they faced ego. How they earned respect – and how they lead their teams today.
#leadership #gastronomy #business
12:30–13:15
Hotel Bar – Flagship Showcase or a Financial Black Hole?
Stage B
Panel Discussion
Guests:
Jiří Vošahlík – Fairmont Golden Prague
Lukáš Hrdý – Almanac X Alcron Prague
Martin Novák – ProHost
A hotel bar can be the hotel’s showcase. Or a financial drain.
What determines whether it makes money? Does it make sense in a 15-room hotel? How should the concept and target audience be set correctly?
#business #hospitality #hotels
13:00–13:45
AI: Threat or Gamechanger?
Stage E
Panel Discussion
Guest:
Jiří Panuška – Investor & Co-Owner of Červený Jelen
AI in gastronomy sounds like a trend. For some, it’s a shortcut to higher efficiency. For others, a risk of mistakes, data leaks and a false sense of control.
A practical debate for owners and operations managers who want to understand where AI truly makes sense – and where to be extremely cautious.
#ai #gastronomy #business
13:15–13:45
And how are you?
Stage D
Panel Discussion
Guest:
Lucie Hanzlová – Psychoterapeutka / Green doors z.ú.
Gastronomy is an environment of pressure, performance, and high demands. But behind every bar and in every kitchen, there are people.
The Smysluplná káva project, founded under the Green Doors organization, operates training cafés for people with mental health conditions or other disadvantages. It provides them with work experience, structure, and a pathway back to everyday life.
This panel will open the topic of mental health within the gastro community:
– how businesses or individuals can help,
– how collaboration and employment work in practice,
– where to turn if someone on your team needs support.
A discussion for owners, managers, and teams who understand that long-term sustainable business is built primarily on people.
#gastrobusiness #community #mentalhealth
13:30–14:15
Craft Beer 2026: Is the Boom Over? And Who Will Survive?
Stage C
Panel Discussion
Guests:
Tereza Pospíšilová – Pult, Ambiente
Michal Škoda – Elektrárna
Jiří Andr – Pivovar Clock
Vladimír Sirotek – Dotykačka
Craft beer is no longer new. The real question is: is it profitable? Growth has slowed, the market is cleaning itself up and operators are recalculating every tap.
Hard data, margins, price ceilings and operational reality — without nostalgia.
#beer #business #data
13:30–14:15
Enzymes – Unlocking New Textures and Flavours
Stage B
Seminar
Guest:
Michal Dojčák – Sky Bar Bratislava
A practical session on how enzymes transform flavour, texture and bar efficiency.
Concrete applications usable in real operations — no theory without practice.
#mixology #technology #bar
14:00–14:25
From Concept to Glass: Designing Low-ABV Experiences (EN)
Stage E
Seminar
Guest:
Attila Bús – Founder of Flavour is the Spirit
Low-ABV is often seen as a reaction to a trend — less alcohol, lighter style, a healthier choice. But what if it is primarily a creative decision?
Attila Bús presents a new perspective on low-ABV as a design process.
Instead of simply reducing alcohol, we focus on how to build a drink — from concept and structure to the final guest experience.
#noalcohol #business
14:00–14:45
Kombucha for Cafés & Bistros – Myths, Alcohol & Serving
Stage D
Panel Discussion
Guests:
Patrik Paždora – Pinkiez Espresso Bar Karlovy Vary
Michal Duřiník – Loklok
Jirka Růžička – JZT Ferments
MVDr. Petra Mačáková, Ph.D. – Konfirm
How much alcohol can kombucha actually contain? Where does “non-alcoholic” end and operator responsibility begin?
A debate between producers, operators and legislation experts about a fast-growing category — without marketing fog.
#kombucha #noalcohol #legislation
14:30–15:15
Guest Experience: Where Does Service End and Experience Begin?
Stage C
Seminar
Guests:
Tereza Pospíšilová – Pult
Adam Utíkal – Ambiente
How to build community, loyalty and brand through everyday guest experience.
Service is the standard. Experience is the strategy.
#service #hospitality #experience
14:30–14:55
Prestige Takes Time
Stage B
Masterclass
Guest:
Josef Švéda – Head Winemaker, Bohemia Sekt
An author-led masterclass offering a personal insight into the creation of a prestigious sparkling wine — from vineyard work and cuvée creation to aging on lees.
A guided tasting is included.
#wine #service #masterclass
15:00–15:45
The German Beverage Market: How to Succeed – or Is It Too Late? (EN)
Stage E
Seminar
Guest:
Helmut Adam – Founder of Bar Convent Berlin
The reality of the German HoReCa market — without illusions.
Distribution, pricing, export opportunities and dead ends.
#business #export #HoReCa
15:00–15:25
Tea: From Cinderella to a Leading Position on the Menu
Stage D
Seminar
Guest:
Martin Zemler – MIA Coffee
Tea is not an add-on. It is a business opportunity.
Leaf quality, correct preparation, service and pricing — how to turn tea into a profitable category.
#tea #service #mixology
15:30–16:15
Non-Alcoholic Beer: A Growth Category Reshaping the Market
Stage C
Panel
Guests:
Vladimír Sirotek – Dotykačka
Ondřej Roček – Pivovary CZ Group
Dan Hojdar – Vinohradský pivovar
Jaroslav Lebeda – Pivovar Ferdinand
Is non-alcoholic beer a defensive reaction to declining alcohol consumption — or a structural market shift?
Data, pricing, mainstream vs. premium approach.
#noalcohol #beer #trends
15:30–16:15
Brands, HoReCa & Distributors: One Ecosystem, One Responsibility (EN)
Stage B
Seminar
Guest:
Chris Maffeo – The Maffeo Drinks
Listing fees. Volume bonuses. Price pressure.
An open analysis of the relationship between brands and operators.
#business #brandmarketing #distribution
16:00–16:25
The Spritz Phenomenon
Stage E
Masterclass
Guests:
Milan Zaleš – Brand Ambassador, Campari Group
Filip Jančárek – Brand Ambassador, Campari Group
Spritz has become a symbol of contemporary lifestyle.
Today, it represents one of the most dynamic categories in gastronomy.
The session presents the complete Campari Group spritz portfolio, represented by Ultra Premium Brands (Aperol Spritz, Sarti Spritz, Campari Spritz, Crodino Spritz).
#beverages #spritz #gastronomy
16:00–16:45
Coffee & Health – Myths, Data and Reality
Stage D
Seminar
Guest:
Assoc. Prof. Pavel Kohout, MD, Ph.D. – Head of Internal Clinic, Third Faculty of Medicine, Charles University & Thomayer University Hospital / Coffee Institute
A medically grounded perspective on the impact of coffee on health.
No marketing. No fearmongering.
The goal is to separate myths from scientific data and provide professionals with a realistic understanding of coffee consumption and its health effects.
#coffee #health #science
16:30–17:15
Tips – Between Fairness, Grey Zone and New Rules
Stage C
Panel
Guests:
Luboš Kastner – BC21 / Czech Chamber of Commerce / Apron
Václav Svačina – Restaurace U Mikeše
Tips under the spotlight.
Economics, legislation, card vs. cash, team distribution.
An open debate without simplifications.
#business #legislation #gastronomy
16:30–17:15
Where Is Wine Heading? New Audience, New Prices, New Trends
Stage B
Seminar
Guest:
Jan Čerovský – Jizni-Svah.cz
Declining consumption, regulatory pressure, generational shifts.
A realistic look at the development of the wine market in the Czech Republic and globally.
The future of wine without romance — risks and opportunities.
#business #wine #gastronomy
17:00–17:30
What If Starbucks Entered the Specialty Coffee Market?
Stage D
Discussion panel
Guests:
Petr Mrázek – Le Patio Group
Ondřej Sejk – Beansmith's
What does "specialty coffee" really mean today? Quality or marketing?
Large volumes vs. small roasters. Price vs. origin. Consistency vs. story. What would happen if Starbucks started making real specialty coffee? And what if a model like LAB Coffee entered the Czech market—a chain that can scale its operations and offer coffee at significantly lower prices?
A debate on pressure on margins, pricing, and the future of the Czech coffee shop market.
#coffee #business #gastronomy
17:00–17:45
Drink Spiking
Stage E
Panel
Guests:
Veronika Šimková – Beat Sexism / BLURRED
Terezie Janíková – Former police commissioner
Marek Mikič – FUCHS2
Drink spiking is the deliberate addition of alcohol, drugs, or other psychoactive substances to another person's drink without their knowledge or consent, with the aim of influencing their behavior, reducing their ability to defend themselves, or rendering them confused or unconscious.
Guest safety is not marketing. It is the foundation of trust.
Specific response procedures, prevention, and operational responsibility.
#safety #legislation #nightlife
17:30–18:15
Cider in gastronomy – Trend or stable category?
Stage C
Panel
Hosté:
Zuzana Kameníková – Ciderka
Jan Abt – Tátův sad
How to work with cider so that it makes economic sense.
Marketability, pricing, positioning relative to wine and beer.
#cider #business #HoReCa
17:30–18:15
AI in gastronomy – a trendy toy or a competitive advantage?
Stage B
Workshop
Guests:
Luboš Kastner – BC21/ Czech Chamber of Commerce / Apron
René Müller – BC21 Consultant
Jiří Panuška – Investor and co-owner of the Červený Jelen restaurant
Live demonstrations of AI use in marketing, operations, and planning.
AI as a tool. Not as a toy.
#AI #business #technology
18:00–18:45
A Bar Is Not Instagram – Craft, Truth, Guests and Sweat
Stage E
Panel
Guests:
Ľuboš Rácz – Zahir
Jan Vlasák – Forbína
Vojtěch Drahokoupil – Bar Pilotů
Running a bar is not Instagram.
It’s pace, pressure and the reality of guests.
An open discussion with experienced bartenders about what truly happens behind the bar — when it’s full, when it’s empty, and when guests want the experience but not the wait or the price.
#mixology #operationalreality #business
Guests
Always have the program at hand
Download the PBS app and get access to the full conference programme, detailed descriptions of each session, and profiles of all attendees and speakers — right on your phone, whenever you need it.
What you'll find in the app:
- Full programme and schedule
- Speaker and attendee profiles
- Descriptions of individual sessions
- Notifications and live updates
You will receive the download link together with your ticket.












































